‘I’m Here to Get Money’: Snoop Dogg on Securing the Best Endorsement Deals

Snoop Dogg explains how he often gets the better end of a deal when brands seek his endorsement. NEWARK, NEW JERSEY – AUGUST 28: Snoop Dogg attends the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey. (Photo by Jeff Kravitz/Getty Images for MTV/Paramount Global) As he told Tiffany Haddish on his GGN podcast on Sept. 26, 2023, she was curious about how he secured three alcohol sponsorships. He mentioned that he is aware brands recognize the value his endorsement carries globally. The interview has resurfaced on social. When brands realize that Snoop’s presence can break barriers and unite consumers, they become more willing to accommodate his demands, according to Snoop. “You got these endorsement deals on lock. I want to learn that,” Haddish told Snoop Dogg. “You got three different alcohol brands, going at the same damn time. How do you do it?” “You know what is, Tiff? You gotta tell them what you want instead of them telling you what is going to be,” Snoop’s replied. “They need you, and if they want you they going to play your game.” The “Gin & Juice” rapper also made a stark statement, that despite his...