Is LeBron James About to Shake Up Hollywood? His SpringHill Co. Joins Forces with the Powerhouse Behind ‘The Kardashians’

SpringHill Co., the entertainment company owned by basketball legend LeBron James and Maverick Carter, will be merging with British production company Fulwell 73. The merger is set to take place before January 2025. LOS ANGELES, CALIFORNIA – MAY 31: LeBron James attends the Los Angeles premiere of Universal Pictures’ “Shooting Stars” on May 31, 2023 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images) The Merger SpringHill Co. has produced sports content such as “Starting 5,” a ten-part docuseries and the comedic film “Hustle.” Fulwell 73 is a film and music production company responsible for shows such as “The Kardashians” and “Carpool Karaoke.”  The decision to merge companies was ideated by Carter and Fulwell 73’s co-founder, Ben Winston, who saw it as an opportunity to expand their respective brands’ reach in the entertainment industry. Winston was interested in SpringHill’s ability to consistently integrate content with branding, while Carter envied Fulwell’s ability to produce unscripted shows.& “We didn’t want to stand still and ultimately just be a production company where more and more you are in the services business,” Winston told Variety.& “We’re producers for hire. It’s very, very difficult and the bar has changed a lot for us in...