Are Our Purchases Powering Our Own Oppression?

African Americans command an impressive $1.6 trillion in consumer purchasing power, strongly influencing various markets. Rev. Jamal Bryant is urging a boycott against Target due to its recent decisions affecting diversity, equity, and inclusion initiatives. Historic boycotts, such as the Montgomery Bus Boycott and those led by the United Farm Workers, have proven effective by applying economic pressure. It’s time to wield financial strength strategically—redirect funds away from those who perpetuate oppression. Consumers are encouraged to actively support Black-owned businesses online, fostering economic growth within the community and promoting equitable practices. Utilizing purchasing power not only boosts these enterprises but also sends a decisive message to corporations regarding accountability and social responsibility.