John And Vallee Rumore: Pioneers in Vegan Baking

By Keisa Sharpe-Jefferson The Birmingham Times With the only Cinnaholic cinnamon roll bakery franchise in the state of Alabama, John and Vallee Rumore have found their dairy & lactose-free, egg-free and cholesterol-free products are instant hits. “Ironically, 80 percent of our customers don’t know it’s vegan, and they love the product,” said John. “You would never know it’s missing eggs or dairy.” Even the couple remembers falling in love with the rolls at first bite. “When we tasted the product …. we were sold,” said John, who, along with his wife Vallee, owns the Cinnaholic store at The Village at Lee Branch, off Highway 280 in Hoover. “We have family and friends who have allergies to egg and dairy, so we thought it’d be a great concept to bring to Birmingham and it’s been received really well.” John and Vallee, who live in Patton Creek, “opened (Cinnaholic) in September 2020, right in the middle of COVID,” he said. Prior to opening his Hoover store, John said Cinnaholic’s success and expansion grabbed his attention as he learned it landed in the top 500 in Entrepreneur Magazine as one of fastest growing bakery franchises. What accounts for much of the growth is...