Meet LaDarrius ‘LHUT’ Hutcherson, the Birmingham Social Media Brand Builder

By Sym Posey The Birmingham Times When Birmingham’s LaDarrius Hutcherson, aka LHUT, first put his content on social media, he became discouraged. “Nobody was really watching,” he said. “After a while, I stopped doing it, then people would ask me what happened to my videos. It goes to show you never knows who watching.” Turns out a lot. Dubbed by many in the city as “The Keith Lee of Birmingham”—Lee is a former mixed martial arts (MMA) fighter who gained millions of followers on the short-form video social media platform TikTok for his food reviews—Hutcherson has a growing audience on TikTok with his review of local Birmingham restaurants and activities. So far, he’s at 48,000 followers and growing. In 2022, Hutcherson and a friend went to Ruth’s Place, a Black-owned restaurant in Irondale, Alabama, and what started as just a simple video of his experience quickly gained traction on TikTok. “I was just going to a restaurant, and I recorded it just for my few hundred followers. I was just talking about my experience,” he said. “I posted it, and the next thing I knew, it was at 5,000 views. Then I looked again, and it was at 10,000 views....