Drive Smart, Stay Safe: MPD's 'One Night One Choice' Campaign Encourages Responsible Teen Driving

The Memphis Police Department, alongside the Tennessee Highway Patrol, has initiated a significant public service campaign titled “One Night One Choice.” This initiative delivers a critical message aimed at adolescent drivers: a single moment of recklessness can alter lives dramatically. The eye-opening campaign is active across multiple channels, including television and radio, and prominently displayed on billboards, digital platforms, and social media outlets. The overarching goal is to raise awareness among young drivers about the far-reaching consequences of poor choices behind the wheel. By leveraging diverse media formats, the campaign seeks to resonate with its audience and encourage safer driving behaviors. The phrase “One Night One Choice” serves as a poignant reminder that every decision made on the road can have lasting effects. As the campaign gains traction, it hopes to foster a culture of responsibility and caution among Tennessee's youth.