Neon Dreams: PUMA And BMW M Motorsport Launch Limited-Edition Street Art Collection

Global sportswear giant PUMA and BMW M Motorsport have announced the launch of their latest collaboration—the “Neon Energy” collection, a limited-edition lineup that merges motorsport performance with the creativity of street art. Drawing inspiration from the vibrant art culture of Las Vegas, the collection features bold, neon-infused designs that capture the pulse of the city’s unique atmosphere. PUMA and BMW M Motorsport are known for their collaborations, and the “Neon Energy” collection is no exception. The collection features a range of apparel, footwear, and accessories, each piece infused with graffiti-inspired patterns and eye-catching neon accents. This partnership aims to bring the energy of Las Vegas to life, fusing the fast-paced spirit of motorsport with the edgy and eclectic style of street art. The lineup includes crewneck sweatshirts, t-shirts, and sweatpants, all designed to make a statement with vibrant colors and street art graphics. Footwear in the collection is equally distinctive, combining PUMA’s signature comfort with neon details and graffiti motifs, ensuring that each sneaker turns heads on and off the track. Completing the collection are a series of accessories, including trucker caps that give fans a chance to showcase their passion for motorsport and urban art culture alike. “Neon Energy”...