New Orleans Personified: New Orleans & Company Launches New Brand Campaign with Local Ad Agency Brand Society

Data News Staff Edited Report New Orleans & Company, the city’s official destination sales and marketing organization, launched a new multi-media campaign created by New Orleans ad agency Brand Society in partnership with several local entertainers and industry stars, designed to attract visitors in a highly competitive global tourism industry, create jobs and propel New Orleans and Louisiana’s economy forward. In creating the campaign, Brand Society, Associate Creative Director/Copy Chief Lori Archer-Smith wrote in the brand manifesto, “New Orleans has been the influencer of everything since 1718. She may be inside this country but is outside the imagination. She’s a place where you don’t just sight-see, you sight-feel. You don’t just travel here; the mysteries of life unravel here. Although she’s filled with history, New Orleans never gets old. Before there was America, there was her cool big sister, New Orleans. She’s your town, deep down. Once you visit New Orleans, you’re part of New Orleans.” With the theme, the campaign also unveils a new logo for the city’s name featuring a waxing crescent moon which symbolizes growth, positive energy, optimism and abundance. The new logo was on display at the NewOrleans.com Stage at this year’s French Quarter Fest. “A...