See Who's The NFLPA's Top Emerging Stars Poised To Dominate Retail Markets

The NFL Players Association, through its marketing division, NFL Players Inc., has announced the 2025 Rising Stars roster, featuring a select lineup of 10 rookie and 10 veteran athletes poised to boost merchandise sales and ascend the NFLPA Top 50 Player Sales rankings. This annual compilation provides essential insights for NFLPA partners—encompassing official licensees, retailers, and sponsors—to refine marketing initiatives, social media campaigns, player-focused content, brand ambassador choices, and product innovation.The NFL Players Inc. team's selections are determined by multiple criteria, such as on-field achievements, partner demand, fantasy football significance, NIL visibility, NFLPA Rookie Premiere involvement, licensee nominations, market dynamics, and fan interaction. Notably, veteran players included must not have appeared on prior NFLPA Top 50 lists."This list reflects industry trends in fan engagement and market demand," stated Matt Curtin, President of NFL Players Inc. Since 2015, nearly 100 NFLPA Rising Stars have transitioned to these influential rankings.