Nielsen Report: Black Audiences Consume More Media Than Any Other Group

Courtesy of the Nielsen Company By Stacy M. Brown, NNPA Newswire Senior National Correspondent A groundbreaking& Nielsen report& unveiled this week spotlights the robust media consumption habits of Black individuals around the globe, exposing an obvious disparity between their high engagement and the prevalent feeling of being misrepresented or underrepresented in mainstream media. The report, covering Black audiences in the U.S., Brazil, Nigeria, the U.K. and South Africa, examined the untapped power and influence Black people have on the media landscape.& Researchers concluded that the findings underscored the crucial need for genuine representation and pointed to a significant untapped opportunity for media companies, content creators, and brands. The African and Caribbean-born Black population is increasing in the United States – about one in five Black Americans are immigrants or children of Black immigrants. With such statistics, researchers said Black experiences with media are becoming more globalized, setting the stage for brands and programmers looking to engage with this diverse audience in a rapidly expanding media landscape. Pointing out the increasing influence of the African continent on Black culture and media habits across the globe, the report authors said in a news release that Black people are engaging more than ever...