NNPA Endorses Targeted Purchasing Initiative

The National Newspaper Publishers Association (NNPA) initiates a national campaign, addressing corporate abandonments of Diversity, Equity, and Inclusion (DEI). Highlighting how Black Americans annually spend $2 trillion, NNPA emphasizes the importance of selective buying to challenge companies ignoring racial justice. Major companies retreating from DEI include Target, Lowe’s, and Walmart.