OP-ED: How Coca-Cola is using digital technology to transform how they do business in Africa

By Sunil Gupta Rapid advances in digital technology are opening up new opportunities for economic growth and development in Africa as they enable new forms of enterprise to flourish in spite of historic gaps in economic infrastructure. Africa is at the forefront of harnessing rapid technological advancements, which are unfolding at an unprecedented pace. The emergence of innovative digital technologies is set to have a profound impact on economies, businesses and international trade across the continent. According to the US International Trade Administration (ITA) , Africa is forecast to achieve a steady 17% compound annual growth rate of online consumers since 2017 up to next year. Just as consumers are increasingly transacting online, digital platforms are changing the way businesses interact with one another, improving responsiveness and efficiency while expanding the horizons of what is possible. At Coca-Cola Beverages Africa (CCBA), we understand the pivotal role of digital transformation in serving our customers and driving our operations across 15 markets in Africa. Expanding our e-commerce capabilities for our customers is central to our digital ambitions. This not only enhances customer experience but also opens distribution reach and growth opportunities. MyCCBA, our digital platform, leverages advanced technology to simplify how customers...