OP-ED: Understanding the Long-Term Effects of the National Selective Buying Campaign

We call upon corporations to fully engage with their diverse clientele by nurturing our communities, partnering with Black-owned media, and showcasing accountability through tangible actions rather than mere rhetoric. The National Newspaper Publishers Association firmly rebukes Target Corporation's persistent negligence towards Black America. Our National Selective Buying Campaign, launched two months prior, underscores the importance of justice and respect. We demand real initiatives and corporate responsibility; it is crucial to foster meaningful investments, establish authentic partnerships, and promote economic equity. The era of complacency has ended, and immediate action is critical.