Pepsi Unveils Bold New Look in First Visual Identity Change in 14 Years

By BigEyeUg Team Pepsi, one of the world’s most iconic beverage brands, is stepping into a dynamic new era with a fresh look and a wave of culture-first experiences across sports and music. This marks the first major global redesign for Pepsi in fourteen years, as the brand introduces a revamped visual identity to consumers worldwide. The centerpiece of Pepsi’s new look is the redesigned Pepsi globe logo, which made its debut in a blaze of pulsing electric blue and black. This updated logo pays homage to Pepsi’s rich history while incorporating modern elements, creating a look that is both current and unmistakably Pepsi. The official unveiling ceremony, hosted by renowned media personality JK Kazoora, took place on Friday, March 1st, 2024, at the Sheraton Hotel in Kampala. Attendees were treated to a first look at Pepsi’s bold new identity, which signals the brand’s commitment to innovation and cultural relevance. The updated color palette introduces electric blue and black to complement Pepsi’s classic colors, while the signature Pepsi pulse evokes the energy and excitement of Pepsi-Cola. This new visual identity is now being rolled out in over 120 countries worldwide through various consumer touchpoints, including digital, experimental, and retail channels....