Pepsi’s global brand relaunch expands to Sri Lanka with street art murals | Analysis

In a world drowning in digital advertising, Pepsi chose a refreshingly analogue approach to launch its new logo in Sri Lanka: a vibrant nationwide street art campaign. Following the global rollout of the new logo across 120 markets earlier this year, marked by stunning large-scale installations, Sri Lanka now experiences the new brand identity in a uniquely local way with a campaign called “Pepsi Street Kala” in Colombo. To celebrate its 125th anniversary, the cola giant commissioned 17 murals across the island nation.  Ninety emerging artists, a mix of local and international talent, contributed to the project. The murals splashed with Pepsi’s signature red, white, and blue are woven into the everyday life of Colombo and feature themes such as food, music, dance, and sports. One mural at Kirula Road, Nahrenpita, by local artist Ravihansa Ravi, showcases Sri Lanka’s rich wildlife.    The 17 murals, painted by both local and international artists, prominently feature the new Pepsi logo, with its brand colours of red, white, and blue dominating the illustrations. The murals are woven into the everyday life of Colombo and feature themes such as food, music, dance, and sports. One mural at Kirula Road, Nahrenpita, by local artist Ravihansa Ravi, ...