Small Island, Big Experiences: St Kitts Leverages Size for Unique Tourism Appeal

St Kitts and Nevis tourism officials are positioning themselves to capitalise on an unusual advantage. Coming off the heels of a successful 53rd edition of its annual Sugar Mas, the island, with a population of just under 50 000, is gearing up to host another crowd-catcher – its 27th annual music festival – in June.  CEO of the St Kitts-Nevis Tourism Authority, Kelly Fontenelle. Chief Executive Officer of the St Kitts-Nevis Tourism Authority, Kelly Fontenelle, touts the uniqueness of the country’s tourism product and says visitors to the island are in for an intimate experience. For St Kitts, she says, its small size is an advantage. “St Kitts is a small island, but there is so much to do. We consider ourselves vibrant and uncrowded. We have a limited number of hotel rooms, so there are never, ever too many people around when you’re vacationing on the island,” she explains.  St Kitts prides itself on offering a tourism product that blends vibrant experiences with cultural authenticity. Sugar Mas, which ran from December 13, 2024, to January 2, 2025, is a prime example. More than just another Caribbean carnival, it celebrated the island’s heritage with folklore, music, and dance. “Our carnival...