Snoop Dogg and Martha Stewart Light Up the Holiday Season with BIC EZ Reach Collaboration –

Snoop Dogg has been a trailblazer since his debut album Doggystyle hit the charts, and his laid-back persona, distinctive rap style, and business savvy have solidified him as one of the most recognized rappers in the world. But Snoop isn’t just a music legend—he’s built a successful empire through creative endorsements and partnerships, aligning with his authentic, larger-than-life personality. One of the most enduring and surprising collaborations in his portfolio is with none other than lifestyle icon Martha Stewart. Journalist Courtney Brown recently caught up with Snoop Dogg where they discussed his latest collaboration with Stewart: the launch of the “Hold the Phone” Case by BIC EZ Reach Lighters. Just in time for the holiday season, this new venture continues to showcase the playful chemistry between the two while offering a product that’s as stylish as it is practical. The “Hold the Phone” Case: Where Style Meets Functionality The limited-edition “Hold the Phone” Case is BIC’s latest release, designed for iPhone 15 users who want to keep their phones—and their favorite BIC EZ Reach Lighter—close at hand. Priced at $49.99, the phone case comes with two custom lighters, each reflecting Snoop Dogg and Martha Stewart’s distinct personalities and signature designs....