The Black-Owned Business Of Travel

MinkeeBlue Although Black people are a minority—the Pew Research Center notes that only 14.4 percent of the U.S. population is Black—we have a lot of purchasing power. In a report by CNBC, Black people’s buying power in 2019 was $1.4 trillion; and that number is expected to hit $1.8 trillion this year. Yet some companies and brands deliberately exclude Black consumers. This state of affairs is reflected across many industries, including the travel space—where diversity, representation and inclusion are lacking. Given that Black Americans spent over $100 billion on leisure travel in 2019 (according to The Black Traveler Report published by MMGY Global), as you book your next vacation, consider supporting an enterprise that is helping to create one-of-a-kind experiences for Black people—by Black people. Pack Your Bags Wndr Ln Wndr Ln The vibrant colors and patterns printed on Wndr Ln luggage are inspired by the travels of entrepreneur and globe-trotter Tina Wells. The brand offers travel solutions from an overnight bag and packing cubes to a self-care kit for long flights, a carry-on suitcase and magnetic silicone travel bottles. The complete line of sustainable travel accessories can be found at Target, or online at wndrln.com. MinkeeBlue MinkeeBlue There’s a...