The National Civil Rights Museum Announces Jordan Brand As 2024 Freedom Award Presenting Sponsor, Honoring Spike Lee

Memphis, TN, Sept. 03, 2024 (GLOBE NEWSWIRE) — Today the National Civil Rights Museum announced Jordan Brand (NIKE, Inc.) will be the Freedom Award presenting sponsor in 2024. Jordan Brand is key to the museum’s connection to honoree Spike Lee and the Freedom Award. Lee is an Academy Award-winning filmmaker whose groundbreaking work over 30 years has reshaped filmmaking and cinema. Raised in Brooklyn, NY, Lee has directed a diverse range of films, including “She’s Gotta Have It,” “Malcolm X,” “Inside Man,” and “BlacKkKlansman,” earning him an Oscar for Best Adapted Screenplay. His recent works continue to captivate audiences with their bold storytelling. Lee’s connection to Jordan Brand dates to his role as the character Mars Blackmon in his 1986 movie “Do the Right Thing,” followed by the legendary marketing campaigns for the Air Jordan III featuring Spike in character as Blackmon. “Spike is an integral member of the Jordan Family and someone who, like Michael and the Jordan Brand, represents greatness and inspires others to the same,” said Sarah Mensah, President, Jordan Brand. “We’re thrilled to be partnering with this esteemed institution to recognize and celebrate his work and contributions.” In 2020, Jordan Brand and Michael Jordan announced the...