To Be Equal: The comeback of an iconic beauty brand

DESIREE ROGERS (TriceEdneyWire.com)—“Having the confidence we need as Black women to get out there every day is not easy. Doors are opening, I’m happy about that, but once we get in that door, it’s still not easy. Any little edge I can get, if it’s my Nuditude lipstick, I’m happy to have that edge that makes me feel comfortable to be able to do a presentation that I have to do and to get people to support the two brands and the communities that I represent.”—Desiree Rogers Trendsetting. Pioneering. Elegant. Iconic. The year was 1973 when Eunice W. Johnson, wife of Ebony Magazine founder John H. Johnson and founder of Ebony’s Fashion Fair show, introduced Fashion Fair Cosmetics to the world. The line was created in direct response to the difficulty Ebony Fashion Fair’s runway models had in sourcing makeup for their different skin tones. Recognizing this gap, Eunice’s makeup line quickly became a symbol of empowerment and representation. However, in 2018, after years of challenges and a period of decline due to an emerging competitive market, Fashion Fair cosmetics filed for bankruptcy. Three years later, in 2021, Fashion Fair cosmetics was officially brought back to life, marking a return...