Harnessing AI for a People-First Caribbean Tourism Experience: Innovative Strategies from Industry Leaders

The tourism sector is experiencing a significant evolution, especially in the Caribbean, as industry leaders gathered for the State of the Tourism Industry Conference (SOTIC) 2025. Taking place from September 30 to October 3 at the Hilton Barbados, this conference highlights emerging trends that present both opportunities and challenges. Under the theme **Reimagining Caribbean Tourism: Research, Relevance and the Road Ahead**, participants are strategizing how to enhance the islands' prospects for success. The launch ceremony on October 1 featured keynote speaker Dr. Auliana Poon, founder and managing director of Leve Global. Celebrated for her insight into tourism and sustainable development, Dr. Poon has made a substantial impact on numerous global destinations. In her address, she underscored the potential for tourism to prosper amid modern data-driven challenges, particularly those posed by artificial intelligence (AI). Dr. Poon urged industry leaders to merge their distinct Caribbean identity with technological innovations, asserting, “The antidote for the artificial is authenticity.” As the conference progresses, it promises essential insights for professionals navigating the industry's future.