Transforming the gift-giving game

(BPT) – In a world where toy trends seem to change faster than a child can unwrap a gift, parents, guardians and gift-givers are constantly on the lookout for the perfect present that will both excite and enrich a child’s life. According to Fidelity Investments’® 2023 Gifting Study, a surprising revelation has emerged: a significant majority of parents are not only open to but prefer contributions to their child’s college fund over traditional holiday gifts. The study, which surveyed a diverse group of parents and guardians across the country, found that a staggering 79% of respondents would welcome contributions to their child’s college savings account in lieu of the usual array of toys and gadgets. Even more compelling, 2 in 3 would even prefer this forward-thinking approach to gift-giving. This sheds light on a growing awareness among parents about the long-term benefits of investing in their child’s education from an early age. Gift-giving for kids has traditionally revolved around the latest toys, games and electronic devices. However, the rising cost of education has prompted a shift in parental priorities. Many parents are recognizing the importance of building a financial foundation for their child’s future, and what better way to do...