Uganda Breweries launches Love Scotch Affair campaign, to showcase their whisky portfolio

By Our Reporter Uganda Breweries Limited (UBL) has launched the “Love Scotch Affair” campaign, a two-month celebration dedicated to all things Scotch whisky. Starting this Saturday, June 1, whisky enthusiasts across Uganda will have the opportunity to rediscover Scotch and learn the best ways to savour the beloved spirit. The campaign was officially unveiled on Wednesday evening at a cozy outing with select media personnel at Molecule Lounge in Kololo. At the launch, the media were treated to an experience of what to expect at the Love Scotch activations that kick off this Saturday, June 1st. They enjoyed a comprehensive introduction to the entire Uganda Breweries Scotch whisky portfolio. The evening was characterized with a mini mentorship session on the art of savouring Scotch, the creation of signature cocktails, and insights into the unique attributes of Johnnie Walker, The Singleton, Black & White, J&B and Vat 69. Christine Kyokunda, the Scotch & Reserve Brand Manager at UBL, highlighted the educational essence of the Love Scotch Affair. “This campaign is about unlearning and relearning everything we know about whisky. It’s about discovering new, fun, and exciting ways to enjoy our Scotch. I am thrilled to bring this experience to our consumers,”...