VISIT DALLAS UNVEILS NEW “MAVERICK, CAN-DO” BRAND IDENTITY FOR DALLAS

DALLAS (Mar. 29, 2024) – Visit Dallas, an independent, not-for-profit organization that promotes Dallas as a premier business and leisure travel destination, today revealed a new, unified destination brand identity for Dallas – A Maverick, Can-Do Spirit – during a press conference held at the AT&T Discovery District in Downtown Dallas. The new brand resulted from extensive research and collaboration between Visit Dallas and city leaders, community stakeholders, and residents. It is a dynamic and ownable identity that authentically reflects the qualities, personality, and values that make Dallas what it is today and will be in the future. “Dallas has never identified a clear differentiator nor established a unified brand, and research shows that visitors still associate Dallas with cliché Texas stereotypes,” said Visit Dallas Chief Marketing Officer Jennifer Walker. “Our vision was to create a competitive positioning platform that could be adopted citywide to build equity and interest in Dallas as a world-class destination for years to come.” To celebrate the brand’s launch, Visit Dallas hosted a press conference attended by the city’s difference-makers, game-changers, tastemakers, connectors and visionaries. Remarks were provided by City of Dallas Councilmember Gay Donnell Willis (District 13), Jennifer Scripps, CEO of Downtown Dallas, Inc....