What We Can Learn From Civil Rights Era Boycotts

This article was published on Word In Black.By Kevin A. Young, UMass AmherstSigned into law nearly 60 years ago, the Civil Rights Act of 1964 outlawed discrimination in the U.S. based on “race, color, sex, religion, or national origin.”Yet, as a historian who studies social movements and political change, I think the law’s most important lesson for today’s movements is not its content but rather how it was achieved.As firsthand accounts from the era make clear, the movement won because it directly hurt the interests of white business owners. The 1955 Montgomery bus boycott, the 1963 boycott of Birmingham businesses and many lesser-known local boycotts inflicted major costs on local business owners and forced them to support integration.A view common among scholars, activists and the general public holds that the Civil Rights Movement succeeded because violent attacks against peaceful Black protesters mobilized white public opinion in the movement’s favor.One of the most famous incidents occurred in Birmingham, Alabama, in May 1963, when the city’s public safety commissioner, Eugene “Bull” Connor, turned fire hoses and dogs on Black demonstrators.President Lyndon Johnson (l) shakes hands with Martin Luther KIng Jr. on July 3, 1964 in Washington DC, after handing him a pen...