Why ‘A Charlie Brown Christmas’ almost didn’t air − and why it endures

In 2024, the beloved special is streaming on Apple TV+. Apple TV+ by Stephen Lind, University of Southern California It’s hard to imagine a holiday season without “A Charlie Brown Christmas.” The 1965 broadcast has become a staple – etched into traditions across generations like decorating the tree or sipping hot cocoa. But this beloved TV special almost didn’t make it to air. CBS executives thought the 25-minute program was too slow, too serious and too different from the upbeat spectacles they imagined audiences wanted. A cartoon about a depressed kid seeking psychiatric advice? No laugh track? Humble, lo-fi animation? And was that a Bible verse? It seemed destined to fail – if not scrapped outright. And yet, against all the odds, it became a classic. The program turned “Peanuts” from a popular comic strip into a multimedia empire – not because it was flashy or followed the rules, but because it was sincere. As a business professor who has studied the “Peanuts” franchise, I see “A Charlie Brown Christmas” as a fascinating historical moment. It’s the true story of an unassuming comic strip character who crossed over into television and managed to voice hefty, thought-provoking ideas – without getting...