Why many Ghanaian rappers have switched to singing

Some music lovers in Ghana have raised concerns over what they have observed as the ‘fading away’ of the rap genre in Ghana. They pointed out that aside from one or two Ghanaian rappers producing mainstream rap, many opt for singing or a combination of singing and rapping. Explaining the reasons behind such a phenomenon, Ghanaian rap sensation, Elom Adablah, aka EL, said the low attention span of many Ghanaian music consumers is a reason for the low patronage and production of pure rap music in Ghana. In an interview with Hitz FM on April 24, 2024, EL claimed that many consumers would prefer fast-paced, catchy music over wordy lyrics in their music. He stated that this trend, which is common in many West African countries, including Ghana and Nigeria, has led to many rappers switching to singing in an attempt to capture a wider audience. “The markets we are in now, the attention span is very, very, very small. In my opinion, nobody really has the time to listen to a lot of content, a lot of words, within the song. I believe that in this ecosystem in which we’re in right now, people just want to have fun....