Why Music Artists Like Eve Are Selling Their Music Catalogs

It was once believed that rap and hip-hop would be a passing fad, yet those genres along with R&B have dominated the last decade of music, with people betting big on the future worth of nostalgia listening. Now hip-hop icon Eve is parting ways with her music catalog for an eight-figure deal, in the ballpark between $25 million and $50 million, according to Music Business Worldwide. As the value of music catalogs soars, artists like Eve are weighing the pros and cons of parting with their intellectual property, a decision that can have lasting impacts on their careers and legacies. The Breakdown You Need To Know: Iconoclast, a music management company, acquired the publishing rights to the Grammy-winning rapper and actress’s entire catalog. The acquisition encompasses Eve’s complete body of work, including her groundbreaking 1999 debut album “Let There Be Eve…Ruff Ryders’ First Lady.” This album was a significant milestone in Eve’s career, helping her become the third female rapper in history to reach No. 1 on the Billboard 200. The deal also includes other hit singles and collaborations that have defined Eve’s musical legacy. “Eve’s contributions to hip hop and popular culture are unparalleled. She’s not only a great...