3 Things to Know: More Americans Plan to Shop Black-Owned Businesses for Juneteenth This Year, Anti-Theft Measures May Deter Younger Consumers

CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more about the report and how to access the insights we don’t publish. 1. Americans are increasingly prioritizing shopping at Black-owned businesses for Juneteenth this year. With Juneteenth approaching this week, CivicScience data show that more Americans intend to celebrate this year (41%) than those who celebrated last year (37%)1. However, their plans to celebrate are different than they were in 2023. For instance, Americans are less likely to report having the day off from work and are less likely to spend the day reflecting on history or celebrating with friends/family. They are more likely to shop at Black-owned businesses and attend events (e.g., concerts, parades) this year. Take Our Poll: Do you think Juneteenth should be a federal holiday? 2. Most consumers believe certain anti-theft measures used at retail stores make shopping less convenient. T.J. Maxx recently instituted a policy featuring security employees at some stores equipped with body...