50 Cent Reveals the $150,000 Power Move He Made on Apple’s Steve Jobs That Even Shocked Music Industry Heavyweight Jimmy Iovine
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Headlining SelectCon 2024 in Brooklyn on Oct. 24, 50 Cent participated in a panel discussion about his role in brand-building, including his involvement with Apple and the launch of the first iPod.&
NEW YORK, NEW YORK – NOVEMBER 10: Curtis “50 Cent” Jackson attends WE TV’s “Hip Hop Homicides” New York Premiere at Crosby Street Hotel on November 10, 2022 in New York City. (Photo by Jamie McCarthy/Getty Images)
Steve Jobs is widely regarded as an innovator in music technology, having& introduced the first iPod in 2001 at an Apple event, where he showcased its capacity for “1,000 songs in your pocket.”
Let’s Make a Deal
Apple featured it in the music video for “P.I.M.P.” by 50 Cent. The first few& seconds& of the music video features 50 Cent using the iPod and throughout the music.
In a conversation with Steve Stoute, CEO of UnitedMasters, 50 Cent discussed Jobs’ presence on the set of “P.I.M.P.” As part of his branding strategy, Jobs reportedly paid $150,000 to 50 Cent for product placement in the 2003 music video for his hit song. Although 50 Cent has claimed a $150,000 payout from Apple, there are other reports that it was closer to $50,000....
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