Ahead of June Debate, Biden-Harris Campaign’s ‘Character Matters’ Ads Highlights Central Dynamic of the Race

Stacy M. Brown NNPA Newswire Senior National Correspondent In the lead-up to the June 27th presidential debate, the Biden-Harris campaign has unveiled a $50 million paid media blitz, ramping up attempts to secure the crucial Black and minority voting bloc that could be the difference in the contest between President Joe Biden and the twice-impeached former President Donald Trump. Titled “Character Matters,” the new ad encapsulates the campaign’s core message: Biden is committed to serving the American people, while Trump is fixated on his own interests. The ad emphasizes Trump’s recent legal troubles, including his conviction on 34 felony counts and liabilities for sexual assault and financial fraud. It paints Trump as a figure driven by power and revenge, contrasting sharply with Biden’s focus on lowering costs, tackling corporate greed, and improving the lives of Americans. “Trump approaches the first debate as a convicted felon who continues to prove that he will do anything and harm anyone if it means more power and vengeance for Donald Trump,” said Michael Tyler, the Biden-Harris 2024 Communications Director. “Character matters, and the President of the United States should be someone who understands that the highest office in the land is about you and...