Archie Clay III Dedicates His Latest Fashion Venture to Clean Living and Healthy Minds

By Ameera Steward | For The Birmingham Times After parting ways with his close friend and business partner, as well as shutting down their business, WEAR BRIMS, last year, 34-year-old Archie Clay III found himself depressed. “I had to step back to figure out what was next for myself and my future,” said Clay, who grew up in Atlanta, Georgia. While reflecting, he realized there was an opportunity to advocate for those struggling with mental health issues through his love for fashion. The result was Brain Love, a luxury apparel brand dedicated to cultivating spaces within the community dedicated to clean living and healthy minds. Brain Love is a luxury apparel brand dedicated to cultivating spaces within the community dedicated to clean living and healthy minds. (Provided) “The whole thought process [behind Brain Love] is just giving people a [clean] lifestyle—how you eat, how you read, what you read—everything that aligns with being a better person inside and outside,” he said. A History of Mental Illness During his depression, one thing that kept Clay from going “down this dark rabbit hole” was remembering what his father went through. “My dad has struggled with mental health his entire life,” said Clay....