Army Claims Dwayne ‘The Rock’ Johnson Failed to Meet $11M Deal Terms. Now It Wants a $6M Refund

The U.S. Army is dealing with the fallout of a high-profile $11 million marketing deal with Dwayne “The Rock” Johnson and his United Football League (UFL), alleging that the partnership fell short and may have even hindered recruitment efforts. Photo via Instagram, @therock The UFL, a professional high-level minor league in American football that The Rock co-owns, began play in March 2024. The league was formed through the merger of the most recent versions of the XFL and the United States Football League. Dwayne Johnson and the Military Deal The contract, signed earlier this year, required Johnson to post five Army advertisements on his Instagram account, which boasts 396 million followers. According to Military.com, Johnson only delivered two posts, each valued at $1 million. The deal also stipulated that the UFL would feature military ads during games and display Army logos on players’ uniforms throughout its inaugural season from March to June. The UFL’s lackluster debut has reportedly led the Army to project a loss of 38 enlistments, contrary to the thousands they had hoped. As a result, the Army is seeking approximately $6 million in refunds from the UFL. Both the UFL and Johnson, who has an estimated net...