Atlanta Falcons and United Teams Launch New Store to Elevate Fan Engagement

The Atlanta Falcons and Atlanta United have proudly launched their new team store, located in the former Gap space at Atlantic Station, which opened its doors on Saturday, May 16. Now positioned in suite 10100 on 18th Street, SW, directly across from the popular Publix supermarket, the site offers increased visibility and convenience for fans. AMB Sports + Entertainment clarified that the decision was based more on availability than the size of their prior venue. “This endeavor focuses on elevating the fan experience,” stated Nisha Schmitt, vice president of retail at AMBSE. The grand opening showcased spirited Atlanta Falcons cheerleaders and Freddie the Falcon, accompanied by vibrant DJ music. Exclusive offers included $60 off on purchases exceeding $150 and free jersey personalization, enriching the shopping atmosphere as the teams commemorate significant achievements.