Super Bowl LX Halftime: Bad Bunny Takes Center Stage

Today, Apple Music, in collaboration with the NFL and Roc Nation, revealed that three-time GRAMMY® Award-winning international sensation Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California, on February 8, 2026, with the event broadcasting live on NBC. Bad Bunny expressed the profound significance of this moment, saying, “This is for my people, my culture, and our history... Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.” Shawn “JAY-Z” Carter praised Bad Bunny’s impact on Puerto Rico, reflecting on his inspirational journey. Jon Barker of the NFL lauded Bad Bunny's genre-blending prowess, anticipating a memorable performance. Oliver Schusser from Apple Music highlighted Bad Bunny’s cultural resonance in music, noting his rise from emerging artist to influential icon. The Halftime Show, a celebration of music and culture, promises to be an extraordinary event, continuing its legacy of captivating performances. For more insights, Apple Music’s Zane Lowe and Ebro Darden will be discussing the announcement live on September 29 at 9:30 a.m. ET.