Bell Lager recycles, reuses 100% waste material from Roast and Rhyme 20th edition

By Our Reporter 100% of the waste material collected from the first edition of Roast and Rhyme this year, at Jahazi Pier Munyonyo, was recycled, reused and repurposed as part of the Bell Lager’s commitment towards reducing its environmental impact from any consumer engagements. The Roast and Rhyme specific initiative employed a waste management team that ensured proper waste disposal during and after the event with 37% (170.7kg) of collected waste recycled, and 63% (about 282.2kg) of the waste reused. Waste collected ranged from plastics, silver plates, aluminium cans, chip boards and food waste. The brand pioneered the drive towards sustainable growth last year at the inaugural Obafest at the same venue with over 83% of the collected waste recycled from the festival. According to the National Environment Management Authority (NEMA), Uganda generates 600 tonnes of plastics daily. In Kampala alone, 150 tonnes of waste are generated everyday and it is estimated that in urban areas, waste generation per capita stands at around one kilogram per day, and only 40 percent of plastic waste produced in urban areas is collected, so 60 per cent is left on its own lending to a number of problems. According to Grace Amme, the...