Beyoncé is sending Levi’s and Western boot sales soaring

New York (CNN) —& Queen Bey is giving Levi’s brand a lift. Beyoncé’s& hit country album& “Act II: Cowboy Carter,” which features the song “Levii’s Jeans” with rapper Post Malone, has lyrics like “denim on denim on denim on denim.” And at the same time, she& posted& an image on Instagram of her wearing a pair of jeans with denim shirt and a denim bag. All of which has apparently sent fans flocking to Levi’s for denim jeans, denim jackets and Western clothing since the album was released on March 29. Visits to Levi’s stores increased 20% during the week of Easter Sunday compared to the average for Easter week over the past three years, according to data from Pass_by, which measures customer foot traffic to retail stores. Levi’s did not share any sales data about Beyoncé’s effect. Levi’s has made its own moves to capitalize on Beyoncé namechecking the brand and the extra attention it’s receiving. It temporarily changed its name on Instagram to “Levii’s” to recognize the song. “Denim is having a moment and the Levi’s brand is having a powerful moment around the world,” Levi’s CEO Michelle Gass said on an earnings call with analysts this month....