Beyoncé launches whiskey brand SirDavis

Photo: Getty Images Beyoncé is adding another business to her portfolio. On Tuesday (August 20), Beyoncé launched a new whiskey brand called SirDavis in honor of great-grandfather Davis Hogue, who was a farmer and moonshiner during Prohibition. Bey announced the spirit brand in an Instagram post, sharing photos of herself holding her whiskey bottle in a white crocheted dress. “DAVIS IN MY BONES,” the singer captioned her photos, referencing Cowboy Carter’s “Bodyguard.” & & & & & & View this post on Instagram & & & & & & & & & & & & A post shared by Beyoncé (@beyonce) According to the SirDavis website, whiskey has been Bey’s “drink of choice for years.” “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé said in a statement. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.” The singer joined forces with Moët Hennessy to “craft a one-of-a-kind flavor profile that reflected her whisky ideals,” the SirDavis website states. Customers can expect “the complexity of rye … married with the elegance of malted barley” that is “finished to perfection...