Branded Advocacy Bus in Communities to Raise Awareness About Gender-Based Violence

As part of the global campaign for the 16 Days of Activism Against Gender-Based Violence, the Do-Nation Foundation has launched a branded advocacy bus in communities to raise awareness and engage communities in meaningful dialogue about gender-based violence. It was part of the foundation’s Engendering Change campaign, which is funded by the Government of Canada, through the Canada Fund for Local Initiatives (CFLI). The bus features imagery that communicates the urgent need for communal involvement in addressing gender-based violence. The design emphasises key themes such as justice, support, and empowerment, serving as a call to action for society to unite against abuse and violence. The Do-Nation Foundation said “it is not just a vehicle; it is a mobile platform for advocacy, education, and community engagement”. The foundation’s Executive Director, Diane Felicien added: “Domestic violence affects individuals across all demographics, and it is imperative that we come together as a community to combat this issue. This bus will travel throughout our neighbourhoods, sparking conversations and encouraging individuals to take action whether that means seeking help, supporting a friend, or advocating for policy change.” The launch of the branded bus coincided with various events during the 16 Days of Activism, including community...