Bronny James Breaks Into the NBA as a Multimillionaire from NIL Deals Made In High School

In a historic move for the NBA, Bronny James, the 19-year-old son of superstar LeBron James, has signed a multi-year, guaranteed deal with the Los Angeles Lakers. HOUSTON, TX – MARCH 28: Bronny James #6 of McDonald’s All American Boys West is seen during the McDonalds All American Basketball Games at Toyota Center on March 28, 2023 in Houston, Texas. (Photo by Michael Hickey/Getty Images) The former USC basketball player, who played for only one school year and has a reported net worth of $10 million was drafted as the 55th overall pick in the second round of the 2024 NBA Draft, making him part of the first active father-son duo in NBA history. Bronny isn’t entering the league like other rookies. NIL Deals He comes in as a businessman with a sizable portfolio from multiple NIL (Name, Image, Likeness) deals. His NIL valuation reached an impressive $5.9 million even before stepping onto the USC campus, thanks to lucrative deals secured during high school, including a significant agreement with PSD Underwear in February 2022, according to Sports Illustrated. As an incoming freshman, he had already become one of the highest-valued NIL deals in all of college sports. In October 2022,...