Chavis and Bryant Rally Black Communities as Target Faces Backlash Over DEI Cuts

Civil rights icons Dr. Benjamin Chavis Jr. and Rev. Jamal Bryant are leading a growing boycott of Target, condemning the company’s recent pullback from diversity and inclusion initiatives. Their campaign urges consumers to hold corporations accountable for broken equity promises. With over 150,000 participants and widespread vendor withdrawal, the protest highlights the power of Black economic influence. Organizers are demanding renewed support for Black-owned businesses, aiming to reignite Target’s stalled $2 billion DEI pledge by 2025.