Coca-Cola Beverages empowers local distributors for greater success

By Our Reporter A network of Official Coca-Cola Distributors (OCCDs) is helping to ensure that Coca-Cola products reach Ugandans efficiently in every corner of the country. As a Fast Moving Consumer Goods manufacturer, Coca-Cola Beverages Uganda (CCBU) has innovated to create a system that helps it to consistently deliver quality products to consumers across the five geographical territories of Kampala, Central, North, East and South. “We understand that our success is linked to the success of our customers. That’s why we’ve established a robust OCCD system, ensuring efficient distribution and exceptional customer service throughout Uganda,” said Melkamu Abebe the General Manger at CCBU, a subsidiary of Coca-Cola Beverages Africa. According to Micheal Kaziro, the Route-To -Market specialist at CCBU, the foundation of the OCCD system begins with a meticulous selection process in which individuals with ambition to excel and resources such as trucks, warehouses, mobile phones, and a dedicated workforce are verified and appointed to become OCCDs. Once appointed, CCBU’s user-friendly online system tracks sales, maintains detailed records and empowers OCCDs to plan deliveries with precision. They use the same system to access real-time data for customer details and to track the status of customer orders, including information on products...