COCO GAUFF TALKS NEW UPS PARTNERSHIP GEARED TOWARDS HELPING GEN Z ENTREPRENEURS

Coco Gauff is one of the most prolific athletes of today. Finishing last year with the distinction of being named the highest-earning female athlete. In 2024, Gauff has gone on to expand her partnership portfolio, addition additional business to the roster. In a new interview with Forbes senior writer, Jabari Young, Gauff talks about her new partnership with UPS geared towards helping Gen Z entrepreneurs. According to Forbes, Gauff’s new partnership campaign with UPS, entitled, “Coco vs. The Doubters,” is a promotion to help uplift small businesses. “The promotion spotlights Generation Z entrepreneurs who overcome the difficult odds of operating a profitable business.” “I realized a lot of (negative) things that are told to small business owners are also told to athletes,” Gauff said in her interview. Her advice for entrepreneurs facing tough odds: “Be Delusional.” “I think delusional is great,” Gauff said. “All of the greatest athletes and greatest artists have to have a little bit of craziness and delusion. Having a little bit of craziness in your goal is kind of healthy.” View this post on Instagram A post shared by Coco Gauff (@cocogauff) The 20-year-old shared the news of a the new partnership on Instagram via a...