Dak Prescott Soars with $137 Million in Earnings: A Forbes Power Player Emerges

In a bold decision, the Dallas Cowboys secured quarterback Dak Prescott with a four-year contract valued at $240 million ahead of the 2024 NFL season, establishing him as the highest-paid quarterback in NFL history on an annual basis. By 2025, Prescott is projected to carry the largest cap hit in the league, averaging $60 million per year. His lucrative contract, combined with remarkable off-field endorsement successes, places him among the highest-paid athletes globally. In 2025, Prescott earned $137 million, including $10 million from endorsements, ranking him No. 4 on Forbes’ list of Top-Paid Athletes. Remarkably, he surpassed iconic athletes like Lionel Messi, who earned $135 million, making him the sole NFL player in the top 10. Prescott enhances his brand through partnerships with notable companies such as Jordan Brand and Dick’s Sporting Goods. His net worth is estimated at $90 million, positioning him as one of the wealthiest active athletes, outpacing Cleveland Browns’ Deshaun Watson.