Data insights reveal top brands for National Hot Sauce Day

By Alex OrellanaAs 2025 kicks off, Instacart is spicing things up with data-driven insights for National Hot Sauce Day on January 22. Whether adding a dash of hot sauce to your morning eggs or giving your wings an extra kick, Instacart findings reveal the essential role hot sauce plays in kitchens nationwide, enhancing flavors and adding that much-desired zing to any dish. Read on for these insights and explore what was hot in 2024.Ranking the Heat: Top Hot SaucesPer Instacart purchase data, Frank’s RedHot was the top choice for hot sauce lovers in 2024. Trailing closely behind at #2 is Huy Fong Foods with its iconic Sriracha, while Cholula and Burman’s Hot Sauce take the third and fourth spots, respectively. In fifth place, Taco Bell had a standout year, fueled by its increasing popularity with Gen Z, who appreciate the brand’s bold flavors.InstacartSpice Surge: Growing Hot Sauce and Chili Sauce SalesHuy Fong Foods took the lead in growth with the largest increase in total gallons delivered in 2024. Burman’s Hot Sauce and Taco Bell also showed impressive gains, while trending brands like Yellowbird and Momofuku made their mark by breaking into the top ten.Brands like Yellowbird and Momofuku have climbed...