Detroit Means Business $25k Service Grant Sparks Growth for Lorraine’s Premium BBQ Sauce and Local Entrepreneurs
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Photo Caption: Lorraine’s Premium BBQ Sauce
The grand banquet hall named after Mama Imani Humprey on the 2nd floor of the Detroit People’s Food Co-op is full of preparations for the grand opening community celebration right around the corner. Chairs, table settings, and food station preparations are being set up for the occasion. On the other side of the room, a film crew is setting up and staging the first product commercial shoot for a locally owned small business, Lorraine’s Premium BBQ Sauce.
Larry Crockett, owner and CEO of Lorraine’s Premium BBQ Sauce, received the up to $25,000 services grant offered by Detroit Means Business. The grant includes professional commercial production with crew on-site, photography, product styling, and on-set coaching. Crockett attended this year’s annual Detroit Means Business Summit.
‘We hired Taste the Local Difference to do my commercial. I could have chosen any kitchen to film in, but near and dear to my heart is Detroit People’s Food Co-Op. Upstairs is a commercial kitchen run by Chef Gabriel Vincent. I wanted to bring attention to the co-op and commercial kitchen, so I’m utilizing the kitchen for my first professional shoot,” Crockett said.
Being Lorraine Premium BBQ Sauce’s first professional...
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