Detroit Metropolitan Airport Welcomes Two New Small Businesses as SOAR Program Takes Flight

Detroit Metropolitan Wayne County Airport (DTW) is making a significant move to support local entrepreneurship with the launch of its “Small Business Operators Arriving Ready” (SOAR) pilot program. This initiative welcomes Rebel Nell and Quix Chocolate, two beloved local businesses, to the Warren Cleage Evans Terminal. The SOAR program is a fantastic opportunity for these businesses to reach the diverse and dynamic crowd that passes through DTW daily. The first announcement of the SOAR program back in February of this year sparked considerable excitement among local entrepreneurs and the community. Now, just a few months later, the anticipation has culminated in the official introduction of the program’s first participants, Rebel Nell and Quix Chocolate. This swift progression from concept to reality highlights the commitment of DTW and the Wayne County Airport Authority to foster local business growth and innovation. The revelation of these two distinct and culturally rich stores brings the initial vision of the SOAR program to life and setting a promising precedent for future small business ventures at the airport. Wayne County Airport Authority CEO Chad Newton expressed the excitement surrounding this new venture: “Rebel Nell and Quix Chocolate will expand our Concessions program and give DTW customers...