Detroit Sets Sights on Its Own Iconic Landmark, Inspired by Hollywood’s Famous Sign

Detroit is set to pay homage to the glitz and glamour of Hollywood with its own version of the famous hillside sign. The city plans to erect a 10-foot-tall “DETROIT” sign, poised between Wyoming and Central avenues along eastbound Interstate 94. This initiative forms part of a series of enhancements aligned with the city’s preparations for the 2024 NFL draft, scheduled to occur from April 25-27 in downtown Detroit. Mirroring the iconic Hollywood sign but on a smaller scale, the Detroit sign aims to add a unique visual landmark to the cityscape. According to city officials, the design will feature the letters set against a lush green backdrop, giving the illusion of them floating. Additionally, the sign will incorporate lighting elements in green and white, reflecting Detroit’s vibrant colors. While the Hollywood counterpart stands at a towering 45 feet, Detroit’s rendition will be more modest at 10 feet in height. The project took a significant step forward after a bidding process concluded last October, resulting in the selection of the Detroit-based Fairmount Sign Company for the job. With a budget allocation of $400,000 from city funds, the company is tasked with bringing this vision to life. Fairmount Sign Company is...