Did Snoop Dogg Just Confirm He Made $9M for His Role at the 2024 Paris Olympics?

The 2024 Paris Olympics, initially predicted to be among the least watched in U.S. history according to Gallup Poll, saw a surprising turnaround thanks to NBC’s strategic move. Bolstered by the star power of hip-hop icon Snoop Dogg, viewership soared by 82 percent compared to the Tokyo Olympics in 2021. UNIVERSAL CITY, CALIFORNIA – MAY 09: Snoop Dogg attends NBC’s “American Song Contest” grand final live premiere and red carpet at Universal Studios Hollywood on May 09, 2022 in Universal City, California. (Photo by JC Olivera/Getty Images) Snoop Understood the Assignment NBC Sports reported a significant increase in viewership, with 34 million people tuning in via Peacock and traditional broadcasts within the first five days alone. As the special guest host, Snoop Dogg engaged with top athletes like Simone Biles, the U.S. Men’s Basketball Team, and more throughout the 17-day event. In Paris, Snoop was tasked with a variety of activities, from running with the Olympic torch to touring the Louvre gallery, hanging out with his bestie Martha Stewart, dressing as an equestrian rider, and even trying his hand at some of the sports. Snoop humorously acknowledged his impact, sharing a video that stated, “I was the main star of...