Diesel and Graffiti Art Take Over Milan Fashion Week

Once again, Diesel has raised the bar—this time on an even grander scale. For its Fall/Winter 2025 show, the Otb brand transformed the venue into a true urban canvas, unveiling the largest graffiti installation ever created. Over three kilometers of fabric were decorated by a global collective of street artists, including around 7,000 graffiti writers, ranging from seasoned professionals to amateurs. This monumental work redefined the concept of a fashion show set, turning it into a collective and immersive experience. Adding to the spectacle, Diesel brought back its record-breaking inflatable sculpture, first introduced during the Spring/Summer 2023 show. Holding the Guinness World Record for the largest inflatable structure ever made, the sculpture was now entirely covered in graffiti, becoming an integral part of a collaborative piece that celebrates the raw essence of street culture. The installation concept was curated by Studio Dennis Vanderbroeck. Once again, Diesel reaffirms its rebellious and democratic spirit, transforming fashion into an accessible, inclusive, and shared language.